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Wednesday, 6 February 2013

The Tube's Last Tycoon

The reason Design Hero Tyler Brûlé famously won't release his Monocle magazine on the iPad isn't because he wants readers to appreciate the three or four different paper stocks used in the publication. It isn't because readers wouldn't be able to detach perfectly formed supplements attached by coloured rubber bands. It's because, on an iPad, nobody is able to see that you're reading Monocle magazine.

With the invasion of Kindles, Kobos and Komodo Dragons, there is only one way to command a presence on the London Tube nowadays [okay two, but brandishing a Komodo Dragon isn't the best of ideas during rush hour]. These Coralie Bickford-Smith designed hardbacks from Penguin Classics celebrate US literary great F. Scott Fitzgerald, and come in a range of metallic designs from the Conran Shop.

They say you might not be able to judge a book by it's cover, but judging the Tycoon with excellent taste, reading the book with the superbly designed geometric cover... is another matter entirely.
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