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Sunday, 26 January 2014

Introducing Ultraloft


If you don't like something; you can either stay well back and find something you do like, or stick around and be part of the solution. Well, it seems unlikely that newbuild developers and buy-to-let speculators are going to disappear anytime soon. Fifty shades of trade matt white, laminate oak and halogen spots remain de rigueur and, that's just not on. Something needs to be done. Well, something other than lambasting offending developers at prestigious award ceremonies.

Introducing Ultraloft by Design Trawler. With the Man Cave sold [to a delightful young lady as it would turn out], and despite my severe allergy to newbuilds, the latest chapter of design transformation enlightenment begins today. Taking on a generic London newbuild [pictured], Design Trawler will, over the course of the coming months, document its rise from magnolia mediocrity to design super-stardom.

Sourcing the very best in design and design thinking from Sweden to Seoul, being part of the solution is the objective. With more space will come some great new furniture, technology, art and innovative materials. From old friends such as the penny floor, to long held design desires [secret door in a bookcase anyone?], think of it as Design Trawler 2.0 - Because newbuild is no excuse!
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