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Sunday, 27 January 2013

Gin Mare - Designed for Cool

Once the preserve of Queen Mother sorts, gin is now firmly established as the urban tipple of choice on a warm day in the capital. Enjoying something of a renaissance in recent years, graphic designers with skinny jeans can't get enough of small-batch brands distilled in gritty corners of the Capital.

But far away from converted loft apartments, and far removed from tiresome vintage branding, Gin Mare is designing a difference. Spotted at this year's Snow Polo in St. Moritz, fur clad models and heli-skiing millionaires were opting for Mare.

Distilled from olives, thyme, rosemary and basil the Mediterranean spirit was being served up with 1724 tonic - made with organic quinine, hand harvested in Argentina. With an effortlessly smart 'wave' design, it looks like Gin Mare will be equally at home on board yachts in Santorini as it is on the slopes of St. Moritz; which is just as well, as that's where said heli-skiing millionaires are likely to be this summer.
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