Contrary to popular belief, London Design Week isn't all Krug and canapes. Well, in the West-end it probably is, but ever the intrepid explorer, Design Trawler also headed out East during this year's Festival. Lured by the promise of container bars, the ever popular Tent and Superbrands exhibitions, a special Tokyo Design Week show-within-a-show and, of course a veritable petting zoo of hipster beards, handlebar moustaches and inflatable animals; Design Trawler documented it all.
Heineken kicked things off with it's pop up City Lounge project. A specially designed container bar with futuristic seating pods and specially designed barware. With a long history of limited edition bottles [because Design Trawler loves a limited edition bottle #1 #2 #3] and a TV campaign based on Design Trawler himself, full marks go to the Dutch brewer for keeping the bar high when the Veuve runs dry. Check out photos from London's East-end below or on Facebook.