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Sunday, 22 June 2014

Got Miso? - Tasty Design Essentials


There's an age old stereotype of us Brits going on holiday with suitcases packed full of ketchup, beans, and hobnobs. While I can't say that I've ever tested the ability of a concierge to summon a can of Heinz's finest at a moment's notice, there may be something to be said for the concept of 'Bring Your Own'.

Recently I've discovered the exceptional single serve miso packs from Miso Tasty. Unlike other incarnations of the super-soup that are typically found on the hard-carved organic shelves of moonlit feng-shui'ed health food stores; in packaging that has the appeal of a damp leaf(?) of seaweed, Miso Tasty looks achingly smart with monogrammed origami-like packaging that's made in Italy. Design win.

Something savoury to go with your cashews in the Concorde Room? Post gym pick me up? Secret weapon for a marathon session of back to back meetings? Over the past few months, I've had Miso Tasty by my side from Dusseldorf to Doha. The spicy aka variety is fermented for 12 months and along with the classic shiro miso, features a sachet of seasoning, wakame and spring onions that stay separate from the miso paste. Brilliant flavor, brilliant design and second only to my passport when packing a suitcase.
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