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Sunday, 1 December 2013

Mr Loewy's Office Express


Google's ubiquitous home page 'doodles' have many incarnations; but one that stopped me in my tracks (literally) was this month's homage to the a father of industrial design, Raymond Loewy. The search giant's moniker has been morphed in to an achingly attractive streamline-moderne locomotive reminiscent of Mr Loewy's Pennsylvania Railroad S1.

From transport [the iconic blue and white livery of Air Force One] to tableware [Le Creuset's Coquelle casserole dishes], Loewy's influence was impressive and still making it's mark. This handsome office tidy from Troika spotted in Moscow's Tsvetnow Central Market being case in point.
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